Here's a quick post.
Forget what Anthony Trister and these character friends are saying in their "underground" (read: really stupid camera work) videos. Just forget them.
Go get a real pro, who has a much better track record than this show-up-and-disappear Trister guy.
Meet Jeff Walker:
And click on his picture - you'll go to his blog.
What he's done that's important is to give some real high-quality videos (professionally done) which tell you not just how to do a JV launch professionally, but how to do a ton of other types of launches. And he was recently interviewed by Forbes, who called him the $400 million dollar man - which is based on how much money he's created through his launches.
The great point - and I just stumbled onto this myself - is that he's put these videos out for free.
Just click on that link above (no, it's not an affiliate link, sorry.)
You'll want to download the videos (as I did) so you can watch them over and over without burning through your bandwidth (yes, the video's auto-start.)